Rolmer
Investment year
Status
Investment strategy
Location
Founded in 1986 in Challans, Vendée, Rolmer has become one of France’s leading companies in the seafood and ultra-fresh ready-to-eat products market.
Offer
Operating out of its production facility in Challans, Rolmer offers its clients a wide variety of elaborately prepared seafood recipes 250 days a year : tartares, carpaccios, skewers, salmon roasts, stuffed fillets, sliced preparations, verrines, and other ultra-fresh creations made from fish and shellfish. In a category where freshness is everything, Rolmer stands out for its strict freshness standards and consistent service excellence. With 95% of its sales generated through supermarkets and hypermarkets, Rolmer is a key supplier to all major retail chains in France.
The company operates a 4,700 m² facility dedicated to fish cutting, preparation, and assembly. Certified IFS since 2007, the site employs 150 people and is constantly driving innovation and product development. As proof of growing demand, seafood consumption has more than tripled over the past 50 years. A long-standing and innovative player, Rolmer continues to diversify its offering, introducing nearly 20 new creations annually to match evolving consumer lifestyles and eating habits.
Website
It is with great enthusiasm that I join Rolmer, a company whose operational excellence and team spirit have already left a strong impression on me.
The constructive and forward-looking dialogue I had with Laurent Mauray was pivotal, particularly his determination to continue Rolmer’s trajectory of growth while maintaining its independence from large corporate groups.
The challenges and ambitions I see at Rolmer strongly echo those I faced during my twelve years at Blini.
I am also very pleased with the involvement of FrenchFood Capital, a long-standing partner whose in-depth knowledge of the agri-food sector and vast network are invaluable assets for our continued development.
Impact
Business Plan d’Impact
Mission – A strategy aligned with the four pillars of food transition, integrated into the company’s development ambition.
Reducing the environmental impact of our activities
| 2025 AMBITION | 100% |
| 2024 Result | 100%* |
| 2021 BASELINE | 100% |
| 2025 AMBITION | 1000kg |
| 2024 Result | 995kg |
| 2021 BASELINE | 1600kg |
| 2025 AMBITION | 5%* |
| 2024 Result | 26% |
| 2021 BASELINE | 0% |
| 2025 AMBITION | 100% |
| 2024 Result | 100%* |
| 2021 BASELINE | 0% |
| 2025 AMBITION | 15% |
| 2024 Result | 0% |
| 2021 BASELINE | 0% |
| 2025 AMBITION | 100% |
| 2024 Result | 100% |
| 2021 BASELINE | 9% |
| 2025 AMBITION | 1,60kWh |
| 2024 Result | 2,49kWh* |
| 2021 BASELINE | NC |
Developing employee well-being
| 2025 AMBITION | 80% |
| 2023 Result | 87% |
| 2021 BASELINE | 64% |
| 2025 AMBITION | 80% |
| 2023 Result | 44%* |
| 2021 BASELINE | 64% |
| 2025 AMBITION | <6% |
| 2024 Result | 12%* |
| 2021 BASELINE | 8% |
Ensuring quality seafood products
| 2025 AMBITION | 100% |
| 2024 Result | 100% |
| 2021 BASELINE | NC |
| 2025 AMBITION | 100% |
| 2024 Result | 81% |
| 2021 BASELINE | NC |
Taking part in the territory development
| 2025 AMBITION | 100% |
| 2024 Result | 100% |
| 2021 BASELINE | 100% |
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