Rolmer

Seafood caterer specializing in fresh products.

Investment year

2021

Status

Active

Investment strategy

FrenchFood Capital I

Location

Challans (Vendée)

Founded in 1986 in Challans, Vendée, the company Rolmer has become one of the leading French players in the seafood market and in the production of ultra-fresh seafood catering products.

 

Offer

From its factory in Challans, Vendée, Rolmer provides its customers with elaborated recipes 250 days a year: tartars, carpaccios, skewers, salmon roasts, stuffed dishes, sliced ​​products, verrines, and other ultra-fresh products made from fish and seafood. Rolmer also ensures a quality of freshness and impeccable service; a major challenge for ultra-fresh products with a very short shelf life. With 95% of its sales made in Large and Medium-Sized Surfaces (GMS), Rolmer is a key player supplying all the major retail chains in France.

The company owns a 4,700 m2 factory for cutting, preparation, and assembly of fish. Certified IFS since 2007, this industrial facility, employing 150 people, allows for continuous research and development to create balanced, healthy, and environmentally friendly products, fully meeting consumers’ health concerns. Evidence of this is the fact that seafood consumption has more than tripled over the past 50 years. As a historical and efficient player, Rolmer has multiplied recipe and format innovations to develop new consumption opportunities for these seafood catering products, with nearly 20 innovations per year.

Website

www.rolmer.fr/

Testimonial

I am delighted to join Rolmer, and I have been impressed by the professionalism of the existing team. The quality of interactions with Laurent Mauray has been decisive, particularly his commitment to maintaining the company’s progress without aligning with a large group.

At Rolmer, I find many of the challenges I encountered during my twelve years at Blini. Furthermore, I am pleased with the partnership with FrenchFood Capital, which I have known for a long time. Their extensive knowledge of the agri-food sector and the network they maintain are significant assets.

Éric Levet Président of Rolmer

Impact

Impact Business Plan

Mission – A strategy aligned with the four pillars of food transition, integrated into the company’s development ambition.

Climate

Reducing the environmental impact of our activities

Zero food waste on fish
SHARE OF REVALORIZED FISH WASTE
AMBITION 2025 100%
RESULT 2022 100%
BASELINE 2021 100%
100%
VOLUME OF FOOD MATERIAL FALLEN ON THE GROUND
AMBITION 2025 1200kg
RESULT 2022 2000kg
BASELINE 2021 1600kg
0%
Reducing and recycling our waste
SHARE OF DIB* WASTE RECYCLED
AMBITION 2025 5%
RESULT 2022 0%
BASELINE 2021 0%
*Industrial Banal Waste - recycling of tin cans, paper, glassine, and hard plastics.
0%
SHARE OF ORGANIC WASTE RECYCLED (EXCLUDING 100% REVALORIZED FISH)*
AMBITION 2025 100%
RESULT 2022 0%
BASELINE 2021 0%
*Implementation of organic waste methanization in 2023.
0%
Reducing and eco-designing our packaging
PERCENTAGE OF REDUCTION IN WEIGHT OF GROUPING CARDBOARD PACKAGING PER SOLD VOLUME
AMBITION 2025 15%
RESULT 2022 8%
BASELINE 2021 0%
87%
SHARE OF REFERENCES SWITCHED TO MONOMATERIAL TRAYS* (AS A PERCENTAGE OF SOLD REFERENCE COUNT)
AMBITION 2025 100%
RESULT 2022 87%
BASELINE 2021 9%
*The product is composed of a single material to make it recyclable.
89%
Reducing our energy consumption
WATER CONSUMPTION PER KG OF PRODUCT MANUFACTURED PER YEAR
AMBITION 2025 14l
RESULT 2022 15l
BASELINE 2021 11l
93%
ELECTRICITY CONSUMPTION PER KG OF PRODUCT MANUFACTURED PER YEAR
AMBITION 2025 1,60kWh
RESULT 2022 1,75kWh
BASELINE 2021 NC
0%
Social

Developing employee well-being

Fostering employee engagement and well-being
SHARE OF EMPLOYEES WHO FEEL RESPONSIBLE FOR FOOD QUALITY AND SAFETY*
AMBITION 2025 80%
RESULT 2022 NC*
BASELINE 2021 64,3%
*The survey could not be conducted in 2022; it will be conducted again in 2023.
NC
SHARE OF EMPLOYEES WHO FEEL INTEGRATED INTO A TEAM*
AMBITION 2025 80%
RESULT 2022 NC*
BASELINE 2021 64%
*The survey could not be conducted in 2022; it will be conducted again in 2023.
NC
ABSENTEEISM RATE
AMBITION 2025 6%
RESULT 2022 11%
BASELINE 2021 8%
0%
Sanitary

Ensuring quality seafood products

Developing a certified sustainable fishing offer
SHARE OF PURCHASES OF MSC-CERTIFIED TUNA AND ALASKA POLLOCK (BY VOLUME)
AMBITION 2025 100%
RESULT 2022 100%
BASELINE 2021 NC
100%
SHARE OF PURCHASES OF GLOBAL GAP AND/OR ASC-CERTIFIED SALMON (BY VOLUME)
AMBITION 2025 100%
RESULT 2022 100%
BASELINE 2021 NC
100%
Économic

Participating in the development of the local area

Being an actor locally
SHARE OF UNSOLD ITEMS DONATED TO LOCAL CHARITABLE ASSOCIATIONS
AMBITION 2025 100%
RESULT 2022 100%
BASELINE 2021 100%
100%
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