Sophie Lebreuilly

A leading bakery brand in the Hauts-de-France region.

Investment year

FFPI 2024 - (FFCI 2020)

Status

Active

Investment strategy

FrenchFood Capital I, FrenchFood Positive Impact

Location

Etaples

A network of bakeries established in the Hauts-de-France since 2014, Sophie Lebreuilly is renowned for the quality, originality, and accessibility of its products, as well as the family-friendly atmosphere of its shops.

Offering

Since opening its first bakery in Etaples, the group has developed a broad range, from bread kneaded on site to bakery classics, as well as pastries and viennoiseries, all available for dine-in or takeaway.

The brand operates a unique format in commercial areas: 350 m² shops designed to offer convivial, indulgent spaces for daily food shoppers.

Sophie Lebreuilly also relies on an innovation and pastry production workshop to regularly update its menu, always maintaining the brand’s high-quality standards.

Website

sophie-lebreuilly.com

Testimonial

FrenchFood Capital, above all, represents an encounter between entrepreneurs rather than just investors. They quickly convinced us that they were the best partners to support us in this new phase of development while staying true to our values, our expertise, and our daily closeness with our customers.
By choosing FrenchFood Capital, we chose growth rooted in the entrepreneurial spirit so dear to our region.

Olivier Lebreuilly President

Impact

Impact Business Plan

Mission – A strategy aligned with the four pillars of the food transition, integrated into the company’s growth ambitions.

See the Impact Business Plan

80%

Overall achievement level of the Impact Business Plan

Climate

Preparing the future for our children and grandchildren by limiting the environmental impact of our activities

Reduce losses and food waste

AVERAGE OVERALL LOSS RATE (AS % OF REVENUE)

2025 TARGET	<2%
RÉSULTAT 2024	2,70%
BASE 2020	1,83%

Reduce and recycle 100% of our packaging

SHARE OF RECYCLABLE PACKAGING COMPONENTS IN SHOPS

2025 TARGET	100%
RÉSULTAT 2024	34%
BASE 2020	NC

34%

Social

Welcome to the Sophie Family!

Strengthen the sense of belonging to the Sophie family

SHARE OF EMPLOYEES INVOLVED IN A SOPHIE FAMILY INITIATIVE*

2025 Target	70%
2024 Result	55%
2020 Baseline	NC

*A specific communication plan on the Foundation is planned for 2025 to further engage employees. Five seminars are scheduled for June 2025, during which employees can vote for their favorite initiatives.

79%

Develop employees’ skills and employability

NUMBER OF APPRENTICES IN THE GROUP (OWN SHOPS ONLY)

2025 Target	100
2024 Result	150
2020 Baseline	23

100%

Preserve artisanal know-how

NUMBER OF BAKERS TRAINED AND QUALIFIED PER YEAR

2025 Target	25
2024 Result	54
2020 Baseline	3

100%

Develop jobs in rural areas

TOTAL NUMBER OF JOBS CREATED IN RURAL AREAS

2025 Target	500
2024 Result	1012
2020 Baseline	181

100%

Health

Offering quality breads and treats, made with the best ingredients

Develop a quality artisanal offering

SHARE OF ANNUAL REVENUE FROM HOMEMADE PRODUCTS

2025 Target	72%
2024 Result	70%
2020 Baseline	67%

60%

Contribute to the development of a quality French grain sector

NUMBER OF TONS OF FRENCH WHEAT PURCHASED FOR BREAD PRODUCTION (PER YEAR)

2025 Target	6000
2024 Result	5324
2020 Baseline	1510

85%

Economic

Becoming the favorite bakery for French families

Build customer loyalty and meet their needs

CUSTOMER SATISFACTION SCORE (NPS)

2025 Target	30 points NPS
2024 Result	49 points*
2020 Baseline	Non mis en place

*The survey was implemented in September 2023 and is conducted quarterly to track trends and the likelihood of customers recommending our bakeries.

100%

SHARE OF CUSTOMERS WHO JOINED THE “CLAN DES SO'GOURMANDS”*

2025 Target	50%
2024 Result	39%
2020 Baseline	Non mis en place

* Sophie Lebreuilly’s loyalty program

78%

Contribute to social ties in local communities

NUMBER OF PARTNERSHIPS WITH LOCAL ORGANIZATIONS (SPORTS CLUBS, SCHOOLS, ASSOCIATIONS)

2025 Target	100
2024 Result	103
2020 Baseline	14

100%

NUMBER OF PROJECTS SUPPORTED BY THE SOPHIE LEBREUILLY FOUNDATION*

2025 Target	15
2024 Result	14
2020 Baseline	0

*The Foundation supports projects that create social bonds and spread joy through moments of indulgence.

93%

Frenchfood Capital

French and food: high standards and awareness on the composition and quality of products (EN)

News, Participations

Monbanquet.fr raises €2.5m aiming to become the go to caterer for professionals

News, Team

FrenchFood Capital just raised €70m

News, Participations

Thierry Marx teams up with FrenchFood (EN)

All our news

Newsletter

Receive FrenchFood Capital news and updates

Sophie Lebreuilly

Offering

Impact Business Plan

In the same sector

Nouvelle Garde

Le Cercle

Thomas Apiculture

Class’croûte