Sophie Lebreuilly

A leading bakery brand in the Hauts-de-France region.

Investment year

FFPI 2024 - (FFCI 2020)

Status

Active

Investment strategy

FrenchFood Capital I, FrenchFood Positive Impact

Location

Etaples

A network of bakeries established in the Hauts-de-France since 2014, Sophie Lebreuilly is renowned for the quality, originality, and accessibility of its products, as well as the family-friendly atmosphere of its shops.

 

Offering

Since opening its first bakery in Etaples, the group has developed a broad range, from bread kneaded on site to bakery classics, as well as pastries and viennoiseries, all available for dine-in or takeaway.
The brand operates a unique format in commercial areas: 350 m² shops designed to offer convivial, indulgent spaces for daily food shoppers.
Sophie Lebreuilly also relies on an innovation and pastry production workshop to regularly update its menu, always maintaining the brand’s high-quality standards.
Testimonial

FrenchFood Capital, above all, represents an encounter between entrepreneurs rather than just investors. They quickly convinced us that they were the best partners to support us in this new phase of development while staying true to our values, our expertise, and our daily closeness with our customers.
By choosing FrenchFood Capital, we chose growth rooted in the entrepreneurial spirit so dear to our region.

Olivier Lebreuilly President

Impact

Impact Business Plan

Mission – A strategy aligned with the four pillars of the food transition, integrated into the company’s growth ambitions.

80%

Overall achievement level of the Impact Business Plan

Climate
Preparing the future for our children and grandchildren by limiting the environmental impact of our activities
Reduce losses and food waste
AVERAGE OVERALL LOSS RATE (AS % OF REVENUE)
2025 TARGET <2%
RÉSULTAT 2024 2,70%
BASE 2020 1,83%
0%
Reduce and recycle 100% of our packaging
SHARE OF RECYCLABLE PACKAGING COMPONENTS IN SHOPS
2025 TARGET 100%
RÉSULTAT 2024 34%
BASE 2020 NC
34%
Social
Welcome to the Sophie Family!
Strengthen the sense of belonging to the Sophie family
SHARE OF EMPLOYEES INVOLVED IN A SOPHIE FAMILY INITIATIVE*
2025 Target 70%
2024 Result 55%
2020 Baseline NC
*A specific communication plan on the Foundation is planned for 2025 to further engage employees. Five seminars are scheduled for June 2025, during which employees can vote for their favorite initiatives.
79%
Develop employees’ skills and employability
NUMBER OF APPRENTICES IN THE GROUP (OWN SHOPS ONLY)
2025 Target 100
2024 Result 150
2020 Baseline 23
100%
Preserve artisanal know-how
NUMBER OF BAKERS TRAINED AND QUALIFIED PER YEAR
2025 Target 25
2024 Result 54
2020 Baseline 3
100%
Develop jobs in rural areas
TOTAL NUMBER OF JOBS CREATED IN RURAL AREAS
2025 Target 500
2024 Result 1012
2020 Baseline 181
100%
Health
Offering quality breads and treats, made with the best ingredients
Develop a quality artisanal offering
SHARE OF ANNUAL REVENUE FROM HOMEMADE PRODUCTS
2025 Target 72%
2024 Result 70%
2020 Baseline 67%
60%
Contribute to the development of a quality French grain sector
NUMBER OF TONS OF FRENCH WHEAT PURCHASED FOR BREAD PRODUCTION (PER YEAR)
2025 Target 6000
2024 Result 5324
2020 Baseline 1510
85%
Economic
Becoming the favorite bakery for French families
Build customer loyalty and meet their needs
CUSTOMER SATISFACTION SCORE (NPS)
2025 Target 30 points NPS
2024 Result 49 points*
2020 Baseline Non mis en place
*The survey was implemented in September 2023 and is conducted quarterly to track trends and the likelihood of customers recommending our bakeries.
100%
SHARE OF CUSTOMERS WHO JOINED THE “CLAN DES SO'GOURMANDS”*
2025 Target 50%
2024 Result 39%
2020 Baseline Non mis en place
* Sophie Lebreuilly’s loyalty program
78%
Contribute to social ties in local communities
NUMBER OF PARTNERSHIPS WITH LOCAL ORGANIZATIONS (SPORTS CLUBS, SCHOOLS, ASSOCIATIONS)
2025 Target 100
2024 Result 103
2020 Baseline 14
100%
NUMBER OF PROJECTS SUPPORTED BY THE SOPHIE LEBREUILLY FOUNDATION*
2025 Target 15
2024 Result 14
2020 Baseline 0
*The Foundation supports projects that create social bonds and spread joy through moments of indulgence.
93%
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