Les 2 Marmottes
Investment year
Status
Investment strategy
Location
Les 2 Marmottes is a French brand with a rich 42-year history, producing and marketing a range of 28 herbal teas and 8 teas with a strong focus on quality, well-being, and naturalness.
Offer
As a historic brand of herbal infusions, mastering the entire value chain from sourcing to commercialization, Les 2 Marmottes has developed strong expertise in plants, allowing it to offer products of superior quality compared to the market (traceability and taste quality of blends made entirely of plants without food flavoring).
Attention to packaging has allowed Les 2 Marmottes to differentiate itself through original and offbeat communication, completely redesigned in 2014, enabling the company to experience strong growth since then.
Website
I chose FrenchFood Capital to accompany Les 2 Marmottes in our ambition to grow in France and internationally.
To meet the expectations of our customers and to preserve the quality of our products, I have chosen growth by relying on a team of entrepreneurs who have clearly understood the DNA of the brand and the company’s development potential. I know they have the skills and the network to help the company I inherited from my parents to accelerate.
Impact
Impact Business Plan
Mission – A strategy aligned with the four pillars of food transition, integrated into the company’s development ambition.
Overall rating
Level of achievement of Impact Business Plan
Reduce environmental impact of our activities
| AMBITION 2025 | < 2 g per sachet |
| RESULT 2022 | NC* |
| BASELINE 2020 | 2 g |
| AMBITION 2025 | 0,130 Kwh per box sold (-25%) |
| RESULT 2022 | 0,142 Kwh per box sold |
| BASELINE 2020 | 0,175 kwh per box sold |
| AMBITION 2025 | 13% |
| RESULT 2022 | 13% |
| BASELINE 2020 | 17,8% |
To be a company where everyone enjoys working
| AMBITION 2025 | < 4% |
| RESULT 2022 | 3,4% |
| BASELINE 2020 | 5,29% |
| AMBITION 2025 | 40% |
| RESULT 2022 | 33% |
| BASELINE 2020 | 38% |
| AMBITION 2025 | 50% |
| RESULT 2022 | 38% |
| BASELINE 2020 | 25% |
Crafting the best herbal infusions and teas on the market with 100% plant-based recipes and no added flavors
| AMBITION 2025 | 80% |
| RESULT 2022 | 68% |
| BASELINE 2020 | 55% |
| AMBITION 2025 | 100% |
| RESULT 2022 | 100% |
| BASELINE 2020 | 100% |
Maintaining our local presence
| AMBITION 2025 | >80% |
| RESULT 2022 | 82% |
| BASELINE 2020 | 86% |
| AMBITION 2025 | + 10% per year* |
| RESULT 2022 | €1.2M |
| BASELINE 2020 | €1M |
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