Terroirs d’Avenir

Terroirs d'Avenir, a distributor for professionals in the restaurant industry and a retailer for individual consumers, is a recognized supplier of high-quality fresh products sourced from sustainable peasant agriculture, livestock, and fisheries.

Investment year

2019

Status

Active

Investment strategy

FrenchFood Capital I

Location

Paris

Founded in 2008 by Alexandre Drouard and Samuel Nahon, two members of the Slow Food movement, the brand aims to restore connections between peasant producers and two essential links in the food chain: chefs and consumers.

The company collaborates with over 250 producers. Initially focusing on business-to-business operations, it supplies over 100 restaurant clients daily.

Starting from 2012, the first retail shops emerged with the opening of a grocery store, a fishmonger, and a butcher on Rue du Nil (Paris 2nd), later joined by a bakery three years later. Terroirs d’Avenir pioneers a new distribution concept by bringing together local artisans in several shops for a short and high-quality city center offering directly from the producers. These initial openings were quickly followed by three others: Rue Jean-Pierre Timbaud (Paris 11th), Rue Paul Bert (Paris 11th), and Rue du Capitaine Dreyfus (Montreuil).

 

Offer

Terroirs d’Avenir actively supports an agricultural and food system based on local economies and the interaction between its actors, from producers to consumers. The company has always worked directly with market gardeners, breeders, fishermen & fishmongers in France, Spain (Basque Country, Galicia), and Italy. It benefits from relationships woven over more than 10 years with producers, allowing them priority access to rare and quality products.

The products offered are selected seasonally from local producers who respect biodiversity and a “clean” production method, meaning they are respectful of life and the environment.

Testimonial

We have decided to write a new chapter for Terroirs d’Avenir with FrenchFood Capital in order to continue our development and promote quality products to a larger audience. Their passionate discourse, their expertise in the field, and their operational skills quickly convinced us that they were the right partners to help us take this new step.

Alexandre Drouard, Samuel Nahon Founders of Terroirs d'Avenir

Impact

Impact Business Plan

Mission – A strategy aligned with the four pillars of food transition, integrated into the company’s development ambition.

Climate

Contribute to the development of peasant agriculture and reduce the environmental impact of our activities

Build and follow a peasant agriculture charter
SHARE OF PURCHASES MADE IN COMPLIANCE WITH THE PEASANT AGRICULTURE CHARTER
AMBITION 2025 100%
RESULT 2022 NC*
BASELINE 2020 NC
*The Terroirs d’Avenir peasant agriculture purchasing charter will be launched in early 2024
NC
Zero waste ambition
RATE OF VALORIZATION OF RAW MATERIAL AND FINISHED PRODUCT LOSSES
AMBITION 2025 50%
RESULT 2022 NC*
BASELINE 2020 NC*
*The calculation of the loss rate and valorization rate for the warehouse and shop perimeter will be implemented in 2024 to quantify the initiatives already undertaken for donations and transformation of our unsold items.
NC
Limit our packaging
RATE OF REDUCTION OF OUR SALES PACKAGING IN SHOPS
AMBITION 2025 -20%
RESULT 2022 NC*
BASELINE 2020 NC*
*The sales packaging reduction plan will be implemented in 2024
NC
Reduce the impact of meat consumption
SHARE OF "BALANCED" MEAT PURCHASES*
AMBITION 2025 100%
RESULT 2022 100%
BASELINE 2020 100%
*100% of purchased and resold cuts
100%
Social

Take care of our employees

Ensure a friendly and safe environment
NUMBER OF WORKPLACE ACCIDENTS
AMBITION 2025 0
RESULT 2022 18
BASELINE 2020 NC
0%
Develop the professional and product skills of our employees and food retailers
NUMBER OF PRODUCER VISITS PER YEAR BY EXPERTS*
AMBITION 2025 12
RESULT 2022 NC*
BASELINE 2020 NC*
*Person serving as an ambassador for the profession and responsible for training employees *Implemented in 2023
NC
Value sharing
SHARE OF EMPLOYEES WITH ACCESS TO A BONUS SYSTEM*
AMBITION 2025 100%
RESULT 2022 100%
BASELINE 2020 100%
*Bonuses based on objectives and turnover
100%
Sanitary

Engage our communities around content that values ​​the taste of fairness and know-how respectful of the Earth and of Life

Develop revenue with a positive impact on the company's peasant agriculture
TERROIRS D’AVENIR TURNOVER
AMBITION 2025 €40M
RESULT 2022 €19M
BASELINE 2020 €15M
16%
Recreate the connection from the land to the plate at the heart of our shops
NUMBER OF MEETINGS* CHEFS, PRODUCERS, AND CONSUMERS PER YEAR
AMBITION 2025 2
RESULT 2022 1
BASELINE 2020 NC
*Public events featuring chefs and producers such as "Rue du Nil Street Festival"
50%
Economic

Remunerate our farmer partners fairly

Continue to develop short supply chain networks
PERCENTAGE OF PURCHASES THROUGH SHORT SUPPLY CHAINS
AMBITION 2025 80%
RESULT 2022 89%
BASELINE 2020 NC
100%
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