22 March 2021
FrenchFood Capital strengthens its team to accelerate its development
FrenchFood Capital is pleased to announce the expansion of its team, with the arrival of two new profiles who will strengthen the staff and allow the fund to continue its deployment.
The health crisis is a difficult ordeal for companies in the food and restaurant sector. When the time comes to really get their business back on track, they will need financial support to strengthen their equity.
They will also need a partner who can provide them with sector-specific entrepreneurial support to reorganize, reinvent themselves and seize the development opportunities that will arise in their market. That’s why FrenchFood Capital wants to be there, in these difficult times more than ever, to support this sector which is suffering the full force of the health crisis but is nonetheless full of opportunities.
This is why FrenchFood Capital has strong investment ambitions for the coming years and is strengthening its team with the arrival of Johann Le Cardinal, as Associate Director, and Sarah Bentivenga as Investment Director. Johann Le Cardinal combines a strong investment background with a successful entrepreneurial experience in the digital sector. Sarah Bentivenga will bring to the investment team a strong expertise in strategic analysis.
The fund will thus be able to accelerate its deployment and strengthen its sectoral support for French food SMEs.
After an experience of more than 10 years as an investor where he had the opportunity to work on several acquisitions and disposals of companies, he became an entrepreneur in 2014, participating in the creation and managing a digital media group, NEWEB, publisher of the websites Les Numériques, Beauté-test, Gamekult, Cnet, Zdnet and Parole de Mamans, sold to TF1 in 2018. In 2019, he and 2 partners created 18 Capital, an entrepreneurial investment company dedicated to making majority or significant minority investments in unlisted regional SMEs.
“I am very glad and proud to join Paul, Laurent, Perrine, Denis and the rest of the team in the FrenchFood Capital adventure and I am eager to contribute to the success and development of the fund. Beyond the entrepreneurial spirit, the human values and the ecosystem of experts, I am convinced that the mixed profile of investors and entrepreneurs of the FrenchFood Capital team is a guarantee of success.
It is a truly differentiating factor when it comes to supporting ambitious entrepreneurs in the creation and development of new leading food groups, a sector undergoing profound change driven by changing consumption patterns and new consumer expectations.”
Sarah Bentivenga joins French Food Capital as an Investment Director. Previously, Sarah was Head of Development at Corum Butler Asset Management, after more than 4 years at the strategy consulting firm Roland Berger, where she led development and due diligence projects. Sarah is a graduate of HEC Paris.
“FrenchFood Capital’s positioning is based on a vision of investment and a project that makes sense: contributing to the development of SMEs at the heart of new food consumption trends. This entrepreneurial adventure brings together a team with complementary profiles, providing companies and managers with real added value on the operational and financial levels. “