Perrine Bismuth


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Why FrenchFood Capital

I wanted to create FrenchFood Capital to bring an entrepreneur perspective to the investment world: an operational view of the sector focused on the needs of entrepreneurs and the evolutions in the food market. SME managers live in a very fast-changing world. It’s up to us to change the investor’s role too, to help them understand new consumer trends, share experience and build a network to speed up growth.


As a societal innovation entrepreneur, Perrine has considerable sustainable food expertise, and a proven track record in strategy and marketing-communication consultancy. Founder of La Deuxième Maison in 2005, a CSR consultancy and communications agency which she sold to the Makheia group in 2013, she developed a large portfolio of major clients (Danone, La Banque Postale, Elior, L’Oréal, Interbev, Paris City Council, etc.).

Perrine has taught “Commitment Marketing” at Sciences Po Paris. She was also a Paris Pionnières and Les Pionnières network administrator, and a member of several entrepreneur networks such as Réseau Entreprendre, APM club and Croissance Plus.

Her latest interviews and speeches

Speaker at BpiFrance Capital Invest 2018


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