Denis Hennequin


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Why FrenchFood Capital

FrenchFood Capital is both an emotional and rational story.

Developing brands, supporting them and letting them grow by taking into account new food trends and new consumption patterns, that’s everything I love …  

After McDonald’s and Accor, FrenchFood Capital is giving me the opportunity to put my experience at the service of SMEs looking to sustainably accelerate their growth. “For things to remain the same, everything must change”; the fund allows me to passionately support the entrepreneurs who are shaping and anticipating changes in the food sector.

To me, it’s more than just an investment, it’s a commitment.


Denis was CEO of McDonald’s France from 1996 to 2005, during which period France became the second most profitable country for the brand. From 2005 to 2011, he became head of McDonald’s Europe where he participated in the development of the brand with the launch of new recipes and a successful change of the brand’s image. During this period, Europe represented 20% of the brand outlets and 40% of its operating result.

He became CEO of Accor Group from 2011 to 2013 and set up an offensive growth strategy by reorganising the group’s brands and setting up an ambitious room opening policy.

Denis is currently member of the Board for Eurostar, SSP, Bakkavor and John Lewis.


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